Moreover, messages sent in Viber Communities, a community chat space for users with similar interests, increased by a whopping 144%. In 2020 alone, Viber experienced a robust 24% increase in users, along with boosts in the number of texts sent (+31%) and calls made (+41%). In fact, WhatsApp has already been eclipsed by Viber’s astronomical surge. While WhatsApp's global dominance is unrivalled at two billion monthly active users, its stronghold doesn't extend to the Philippines. The question is, which chat app gives the best ROI in the Philippines? Viber overtakes WhatsApp as the most popular chat app in the Philippines This preference for texting is even more pronounced in the Philippines, a place that has even been recognised by officials as a " Text Capital." This makes chat apps an increasingly vital touch point for companies doing business in the Philippines. Eighty-eight percent of millennials and Gen Zers surveyed have been found to dislike calls. Recent studies have shown that people increasingly consider it rude for businesses to call customers directly in instances when a text could have sufficed. From urban dwellers to rural residents, many are ditching their television and radio boxes for mobile devices. But one thing that brands need to understand about this market is the growing smartphone penetration across the country. With a population of over 109 million people, the Philippines is Southeast Asia’s second most populous country, making it a choice market for businesses seeking new customers.
Viber Takes Business Communications in the Philippines by Storm
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